There is story telling. And then there is story telling. Compelling. Fresh. Surprising. Experiential.
As a father of a 5 year old, I have come to appreciate the fine art of telling stories. Sometimes…
Like most people living in NY I have been conditioned to love Starbucks and to feel that it’s more than a coffee brand. Lately, the brand increasingly feels the need to advertise and prove to us what we already knew: that they are more than just a coffee brand. And the more they are saying it, the less I believe or feel it. Sad, but true.
ut true.